VICE CITY COLLECTION — OUR STORY
Born in Kendall. Built for the Culture.

In the early ‘90s, deep in the heart of Kendall, FL, a kid grew up under palm trees and pastel skies — where boomboxes echoed on back patios, sneakers scuffed basketball courts, and every backyard felt like a slice of paradise.

That kid was me.

While other people saw Miami Vice as just a TV show, I saw it as a blueprint. The sleek cars, sharp fits, neon nights, and no-rules attitude weren’t just entertainment — they were inspiration. It was the first time I saw style and swagger tied to a city’s soul. Miami wasn’t just a place; it was a lifestyle.

Years later, that vision became Vice City Collection — a brand born from my roots, built to bring that golden-era energy back to life. Every hat, tee, and piece we drop is a tribute to the era that raised us: a mix of retro flavor, street heat, and timeless Miami cool.

We don’t follow trends. We revive memories.
We don’t just sell pieces. We tell stories.

Vice City isn’t just where we came from — it’s who we are.